Securities Firms' AX: From AI Chat to Trade Execution

In Dawoo Securities' 'MCP Trading,' customers can converse with generative AI to check domestic stock prices, holdings, account balances, and available order amounts, then request an order within the same conversation. According to the financial investment industry as of September 9, 2026, domestic securities firms are focusing on using AI to make investment information easier to access and improve trading convenience, while also expanding its application to core businesses such as wealth management (WM) and investment banking (IB).

What Has Changed

The change customers notice most is in how they access investment information. More services now use AI to spare customers the effort of reading lengthy reports or searching for stock-specific news one by one.

• Hana Securities — The 'AI Briefing' feature in the new mobile trading system (MTS) 'Hana Securities V,' launched in September 2026, analyzes and summarizes the closing conditions of the U.S. stock market and the reasons behind key stocks' price movements. 'ETF MBTI' is a service that analyzes a customer's stock holdings and ETF (exchange-traded fund) components to recommend suitable ETFs.
• Kiwoom Securities — In the community section of 'Younghungmun S#,' the firm provides 'Kiwoom Securities Alimi,' which uses AI to summarize stock reports. As of August 20, 2026, this community had surpassed 1.73 million cumulative users.
• Dawoo Securities — 'MCP Trading' can be installed with a single command line, without any separate coding.

The technology that connects all this is MCP (Model Context Protocol). It is a standard specification that allows generative AI systems such as ChatGPT and Claude to connect to and use the data and functions of external services.

After the Customer Touchpoint Comes the Internal Organization

Shinhan Investment Corp established the 'AI Agent Department,' composed entirely of AI agents, under its AX Division. It is an independent department that performs tasks such as information research and document drafting, marking the first such case among domestic financial firms. Based on this, the company plans to gradually apply an AI collaboration model to key divisions including research, WM, IB, and digital platforms.

NH Investment & Securities began developing core AI agents and building a company-wide AI platform in seven priority areas—including WM, IB, and wholesale—starting in August 2026. At the '2026 Second-Half Leaders Conference' held in August 2026, the company designated AX promotion as a key agenda item and plans to expand its application in earnest starting later this year.

Implications for AX at Korean Companies

Placing the two efforts side by side reveals a sequence. At the customer touchpoint, tasks that once consumed human reading time—such as summarizing market conditions and reports—were the first to shift to AI, followed by execution, where the same conversation leads directly to an order. Internally, tasks with a clearly defined output format, such as information research and document drafting, were the first to be delegated. When selecting candidates for AI delegation within an organization, it makes sense to ask, in order, whether the output format is fixed and whether the action can be reversed if it turns out to be wrong.

The fact that Dawoo Securities' service can be installed with a single command line, without separate coding, also shows where adoption costs have shifted. Once the connection itself is handled through a standard specification, what remains is the judgment of what to connect and where to draw the line on granting that connection execution authority. One thing worth checking this week is mapping out, on a single page, what internal data and functions the generative AI your organization is already using can actually access.

Source: Securities firms accelerate 'AI transformation'... fierce competition to revamp and upgrade MTS...