KT's Sajang Easy AI Interview Lets Owners Review Applicants Without Scheduling

KT has launched the 'AI Interview' service on its integrated small business platform 'Sajang Easy,' allowing owners to review AI-summarized applicant answers without having to schedule interview times separately. KT also plans to introduce 'Small Business Marketing AI (Soma AI)' by the end of November 2026.

How Does the AI Interview Work?

1. The owner sends the applicant an online interview link via KakaoTalk.
2. Following the instructions, the applicant answers AI-generated questions and submits a self-introduction video.
3. AI analyzes the applicant's interview answers and provides a summary of the key points.
4. The owner reviews the self-introduction and answers to each question without arranging a separate interview time with the applicant.

What Else Is Being Added Beyond AI Interview?

• Small Business Marketing AI (Soma AI)To be introduced on Sajang Easy by the end of November 2026.
• Small Business Exclusive SectionNewly established in the KT Membership Shopping Lounge, featuring products needed for store operations.

These three services support tasks that require significant time and effort from small business owners, such as hiring, marketing, and purchasing supplies. Sajang Easy is expanding beyond existing store management and business information services to support actual management tasks like hiring and marketing.

Implications for AX at Korean Companies

In the AI Interview, AI handles question generation and answer analysis/summarization, while the owner reviews the self-introduction and answers to each question. This is a division of labor where humans review and AI summarizes. What's reduced is the effort of scheduling interview times with applicants and organizing their answers.

If you're considering a similar structure for internal hiring or repetitive tasks, it makes sense to separately measure the time spent on human decision-making versus the time spent on scheduling and organizing content beforehand. If introducing AI summarization, also check whether the structure allows you to review the original answers to each question alongside the summary.

There's one thing to check this week: count how many days it takes your organization to schedule an interview time with a single applicant during the hiring process.

Source: [Telecom Review] KT's 'Sajang Easy' Supports Small Business Management From AI Interviews to Marketing...